K-Beauty & Shopping
Glow up with K-beauty secrets
Discover the world of Korean beauty and shopping. From flagship cosmetics stores in Myeongdong to luxury malls in Gangnam, experience the best of K-beauty culture.
Places in this experience
Myeongdong Cosmetics Street
The ultimate destination for K-beauty lovers, with 100+ cosmetics stores packed into a 0.4 km² area, including flagship stores of Innisfree, Etude House, Laneige, and more, offering exclusive products and generous free samples.
COEX Mall & Starfield Library
Asia's largest underground shopping mall featuring the stunning Starfield Library with 50,000 books and 13m tall bookshelves.
Gangnam Station Area
The bustling heart of Gangnam with shopping, entertainment, restaurants, and the famous Gangnam Underground Shopping Center.
Namdaemun Market
Korea's largest and most historic traditional market with over 600 years of history, named after the nearby Namdaemun (Great South Gate). This sprawling marketplace covers an area of 42,000 square meters with over 10,000 vendors selling virtually everything - from clothing, accessories, and home goods to ginseng, dried seafood, traditional crafts, and electronics, all at competitive wholesale prices.