junggu
Highlights
Mailroom Shindang (메일룸 신당)
A unique post office-themed concept cafe that has become an Instagram sensation in Seoul's "Hip-dong" (Shindang-dong). This creative space offers visitors a nostalgic journey through time with its analog vibe and postal-themed decor.
Sim Sejeong Cafe (심세정)
One of Shindang-dong's most beloved bakeries and cafes, Sim Sejeong has become a cornerstone of the "Hip-dong" transformation. This artisanal bakery combines traditional baking techniques with contemporary flavors, creating a perfect blend of nostalgia and innovation that draws locals and visitors alike.
Sosuheon — Two Michelin Star Sushi Omakase in Jung-gu
Sosuheon (소수헌) is one of Seoul's most acclaimed sushi omakase restaurants, having earned two Michelin stars in the Michelin Guide Seoul. Located in the Jung-gu district near Seoul Station, the restaurant occupies a quiet residential alley, creating a sense of intimate discovery the moment you arrive.
Lereplay Cafe (레레플레이)
A sophisticated vintage-style cafe that has captured the hearts of Seoul's trend-seekers. Located in the heart of "Hip-dong" (Shindang-dong), Lereplay offers a perfect blend of retro aesthetics and modern cafe culture, making it a favorite spot for Instagram enthusiasts and coffee lovers alike.
Tips
Explore the alleyways where locals go. You can find hidden restaurants and cafes!