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The Hyundai Seoul
yeouido
Seoul's newest landmark department store in Yeouido, featuring stunning architecture, premium brands, curated dining, and spectacular seasonal events. During winter, it hosts the city's most popular Christmas market with European-style decorations and festive atmosphere.
Seoul Sky
songpa
Soaring to the top of the 123-story Lotte World Tower, Seoul Sky is Korea's highest observation deck and one of the most thrilling attractions in Seoul. Located on floors 117-123 at 555 meters above ground, this world-class observatory offers breathtaking 360-degree panoramic views of the entire Seoul metropolitan area.
Magpie Brewing Euljiro
jongno
A trendy craft beer taproom located on the 4th floor near NM+ Euljiro, hidden in Seoul's vibrant retro district. One of Korea's most respected craft breweries, Magpie opened this location in May 2025, offering a curated selection of their signature brews in a stylish setting tucked away in a neon-lit alley.
Itaewon Antique Furniture Street
Itaewon
A unique shopping street filled with antique furniture, vintage items, and home decor from around the world.
Dalmajibong Park
Gangnam
One of Seoul's best-kept secrets for stunning Han River views and city skylines. Named after the tradition of moon-watching from its peak, this hilltop park offers breathtaking panoramas from sunset to nighttime, with twinkling bridges reflected in the calm river below.
M29
yeouido
An elegant rooftop bar and terrace on the 29th floor of Fairmont Ambassador Seoul, offering breathtaking panoramic views of the Han River and Seoul's skyline. This sophisticated venue combines Mariposa restaurant with M29 bar, featuring both indoor lounge seating and outdoor terraces perfect for sunset cocktails with stunning city vistas.
Seoul Upcycling Plaza
jongno
Seoul Upcycling Plaza is a pioneering cultural center dedicated to promoting sustainability and creative reuse through upcycling. This innovative space showcases how waste materials can be transformed into beautiful, functional products, offering visitors both education and inspiration.
Myeongdong Cosmetics Street
Myeongdong
The ultimate destination for K-beauty lovers, with 100+ cosmetics stores packed into a 0.4 km² area, including flagship stores of Innisfree, Etude House, Laneige, and more, offering exclusive products and generous free samples.
Mmm Records
Itaewon
A vinyl lover's paradise perched on one of Itaewon's highest points in Usadan-ro. This cultural complex features a massive collection of over 80,000 LPs, retro cassette tapes, and old-school electronics. The rooftop offers stunning panoramic views stretching from N Seoul Tower to the Han River, making it a popular spot for both music enthusiasts and photographers. K-pop stars like EXO, BLACKPINK, and SEVENTEEN have used this unique venue for photoshoots.
Kukje Gallery
samcheong
Established in 1982, Kukje Gallery is one of Korea's most prestigious contemporary art galleries. With its main space in Samcheong-dong and additional Hanok and K3 galleries, it showcases leading Korean artists and introduces renowned international artists to Korea.
SEA LIFE COEX Seoul Aquarium
Gangnam
South Koreas largest aquarium in the heart of Gangnam, featuring over 650 species and 40,000 marine animals. Located inside Starfield COEX Mall, this impressive underwater world offers encounters with sharks, rays, penguins, and mesmerizing jellyfish displays—perfect for rainy days and winter dates.
Rooftop KLOUD
Gangnam
An award-winning rooftop bar on the 21st floor of AC Hotel by Marriott Seoul Gangnam, featuring panoramic 360-degree views of the city skyline and N Seoul Tower. This sophisticated venue combines artisanal cocktails with breathtaking bird's-eye views, earning recognition as one of Tourscanner's 50 Best Rooftop Bars in the World. The outdoor terraces offer stunning vistas over Gangnam's urban landscape, perfect for sunset drinks and special occasions.