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ETF Bakery Anguk
bukchon
A newly opened artisanal bakery in Bukchon that has taken Seoul by storm with its famous 990-won salt bread. ETF Bakery first gained popularity through popup stores in Seongsu-dong and has now opened its flagship location near Anguk Station. The bakery focuses on high-quality, reasonably priced breads and pastries, offering an excellent value proposition that has made it incredibly popular since opening in late 2025.
Hebe Coffee
jung
A specialty coffee shop in Chungmuro operated by barista Lim Ji-young, who serves as a judge for the Korea Brewers Cup competition, roasting competition coordinator, and national barista coach. Hebe Coffee is known for its own roasted beans and award-winning coffee expertise.
CAFÉ 3 STRIPES SEOUL
Seongsu
Adidas's first branded cafe in Seoul brings together coffee culture, sports, and fashion in Seongsu-dong's creative district. More than just a cafe, this pop-up space offers 50+ menu items inspired by the iconic three stripes, from themed cakes to healthy beverages that reflect Gen Z wellness trends.
Beekend
Hongdae
Beekend is a cozy neighborhood cafe near Mangwon Market that has become famous throughout Seoul for serving some of the best brioche French toast in the city. This small, light-filled cafe with minimalist wood interiors offers various French toast flavors including Crème Brûlée, seasonal fig and peach, matcha, chestnut, and sweet potato. The cafe's laid-back atmosphere and exceptional brunch items have made it a destination spot, drawing weekend crowds willing to queue for their signature French toast.
Youhan
Itaewon
A small, chic Thai bistro hidden in the winding alleys of Hannam-dong that earned a Michelin Bib Gourmand selection. Founded by Chef Kim Yu-han, who attended culinary school in Thailand, Youhan brings authentic Thai flavors with a creative twist to Seoul's sophisticated dining scene.
Bills Jamsil
Jamsil
The legendary Australian breakfast restaurant that has become Seoul's premier brunch destination south of the Han River. Famous for their fluffy ricotta hotcakes and world-renowned scrambled eggs, Bills brings Sydney's iconic breakfast culture to Korea. Located on the first floor of Lotte World Mall, this spacious location offers all-day breakfast from 8:00 AM to 11:00 PM daily.
Buddha's Belly
Itaewon
Since opening in 2005, this authentic Thai restaurant in Itaewon has become a Blue Ribbon award winner. Staffed entirely by Thai chefs including a 5-star hotel veteran, it delivers genuine Bangkok flavors in the heart of Seoul.
Cafe Sanare
gangbuk
A serene mountain-view cafe nestled at the foot of Bukhansan Mountain, offering breathtaking views of the Ui Valley through its expansive glass windows. Cafe Sanare, meaning "under the mountain," provides a peaceful retreat where nature lovers can enjoy quality coffee and famous croffles (croissant waffles) while immersed in the tranquil beauty of Korea's national park. The glass greenhouse-style terrace creates a perfect sanctuary for relaxation year-round.
Somunnan Seongsu Gamjatang
Seongsu
A legendary 24-hour Korean restaurant established in 1983, famous for its deeply flavorful gamjatang (pork bone soup). Located in the trendy Seongsu neighborhood, this local favorite has maintained its reputation for over four decades by serving hearty, authentic Korean comfort food at any hour.
Sim Sejeong Cafe (심세정)
junggu
One of Shindang-dong's most beloved bakeries and cafes, Sim Sejeong has become a cornerstone of the "Hip-dong" transformation. This artisanal bakery combines traditional baking techniques with contemporary flavors, creating a perfect blend of nostalgia and innovation that draws locals and visitors alike.
Verde Coffee
yeongdeungpo
Nestled in the artistic Mullae-dong neighborhood, Verde Coffee embodies the area's unique blend of industrial heritage and contemporary cafe culture. This "life dessert cafe" has become the representative hotspot of Mullae, trending across social media as the perfect example of how old factory districts transform into creative cultural spaces.
Teumari
jongno
A charming rooftop café tucked away on Seosunra-gil, Teumari offers stunning views of Jongmyo Shrine from its unique rooftop terrace. This traditional hanok building, dating back to the Joseon Dynasty, has been beautifully renovated into a modern café while preserving its historical character.